Links (hyperlinks) are used to link a visitor from one area to another. Hyperlinking displays light blue text with an underline.
Links are most effective when their text clearly describes the destination or action. Phrases like “click here” or “read more” don’t provide enough context, especially for users relying on screen readers, who may navigate a page by tabbing through links. Descriptive link text—such as “View Environmental Studies course requirements” instead of “click here”—improves accessibility, gives all users a better understanding of where the link will take them, and strengthens search engine optimization.
When adding links to text, follow these guidelines:
Screen reader users often skim a page by navigating through links only, without surrounding context. Links should clearly describe their purpose without relying on the sentence or paragraph around them.
Avoid: Seniors can view the schedule of required exams for more details.
Consider: View the schedule of required exams.
Speech recognition software lets users speak a link’s text to follow it. If multiple links on a page have the same text, it can cause confusion.
Avoid: For more information on the class, click here.
Consider: More information on the class.
Optional link style classes:
